Nintendo’s new console is off to a strong start: The Switch is already Nintendo’s fastest-selling game console.

Nintendo Switch

Like so many things, its success comes as a surprise to experts in the field — the $299 console isn’t very competitive on paper, and it wasn’t a guaranteed success in concept:

  • It’s underpowered compared with the Xbox One and PlayStation 4, both of which cost less.
  • It has a paltry game library compared with the competition.
  • Because of its lack of horsepower, major games released on multiple platforms — think “Assassin’s Creed,” “Call of Duty,” “Grand Theft Auto,” etc. — won’t ever come to the Switch.

But using the Switch is a surprising delight, and 2017 has been a year full of huge hits for the console. And now, on the verge of a brand new Mario game launch, it’s a better time than ever to buy the Switch. Here’s why:

SEE ALSO: 16 reasons why now is the perfect time to buy a PlayStation 4

DON’T MISS: 16 reasons why now is the perfect time to buy an Xbox One

1. The Nintendo Switch is remarkably fast, which is more important than you’d think.

Using the Switch feels blessedly modern.

Unlike the often sludgy experience on the Xbox One and PlayStation 4, powering up and using the Switch is quick and easy. At any moment in a game, you can push the console’s home button and immediately exit to the dashboard. This concept also exists on the Xbox One and PlayStation 4, but it’s far quicker and more seamless on the Switch.

Frankly speaking, it doesn’t feel like a technological downgrade from the smartphone in my pocket. Even the user interface is clean and efficient — no digging through sub-menus to turn off WiFi or see how much storage I’m using. It’s this kind of “quality of life” stuff that makes using the Switch intuitive and accessible to pretty much any user.

2. Sleep Mode turns the Switch into a game console that’s quickly accessible.

A major reason people are inclined to play games on their phones is ease of use. A phone is already in your pocket and takes just a second to wake up, which lets you get in and out of apps and games quickly. The Switch takes this concept to heart with Sleep Mode, which enables the console to operate like, say, a laptop or a tablet.

Rather than turning the console all the way off, you can enter Sleep Mode: a low-power mode that enables the console to be quickly accessed later, comparable to reopening a laptop screen. No restarting the game — you’re back exactly where you left off.

Though there are comparable functions on the Xbox One and PlayStation 4, the Switch pulls it off much more cleanly — a nod to the portability of the console.

3. Jumping into games, in general, is surprisingly fast.

I take a ton of screenshots on the Switch, and getting them off the Switch requires removing the microSD card I put in the console. And every time I remove the microSD card, I have to power the Switch all the way down. Bummer!

Thankfully, restarting the Switch — even a “cold boot,” as it’s known — is remarkably quick. I just tested: It takes roughly 10 seconds from all the way off to the main menu. I’d bet any amount of money that it’s faster than the Xbox One and PlayStation 4.

This quickness is due partially to the design of the hardware itself and partially to the medium used for games: cartridges. In both instances, Nintendo smartly prioritized the consumer experience — and it makes a difference in daily use.

See the rest of the story at Business Insider