Engaging with social media day in and day out can be time-consuming, distracting, and downright overwhelming—especially when you’re running a business. But here’s the thing, when it comes to growing your social media audience and turning your followers into customers, winging it is not a strategy.

(Image: iStock/LightFieldStudios)

 

Instead of waking up every day trying to figure out what you should post on Facebook, Instagram, LinkedIn, or Twitter, plan ahead with the right social media automation tools.

Here are a few ways to avoid burnout and maintain a consistent presence across different social media channels.

CoSchedule

 

A helpful online resource for free social media planning tools, it lets you connect consistently with your audience by creating a 2-3 month editorial calendar which can include marketing around common holidays, central business themes, industry trends, and seasonal events.

Canva

 

A super simple and quick way to create stunning graphics for everything from social media, digital magazines, media kits, advertisements, letters, and more. Did I mention it’s free?

Hootsuite

 

Managing social media marketing can feel overwhelming. Enter, Hootsuite—my sanity saver. With Hootsuite you can plan ahead and schedule your post across your favorite social media accounts (e.g. Facebook, LinkedIn, and Twitter).

Planoly

 

Visually plan your Instagram layout and schedule your posts right from your desktop or cell phone with Planoly. But take note, Instagram does not allow auto-posting. So once you upload your graphics, create a caption, and schedule your post, the app notifies you to publish it at the scheduled time.

Later

 

Later is another helpful tool to visually plan your Instagram marketing.

Word Swag

 

Word Swag offers a cool way to create custom text layouts for social media graphics—right from your phone.

Creative Market

 

Creative Market is an online marketplace where you can purchase ready-made social media templates for your business.