From its humble origins as an online bookseller, Amazon has expanded its business into groceries, streaming, cloud computing, advertising, and transportation logistics, to name a few. In the wake of recent rumors that it may be entering the athleisure market, it may seem that no business is safe from Amazon.
That may not be true, according to a recent investor survey from Morgan Stanley Research. Investors indicated that these eight industries are the least likely to be threatened by Amazon anytime soon.
Shoppers at dollar stores care about price and location more than anything else. While Amazon is making efforts to improve shipping speeds from its warehouses and from its third-party suppliers, it can’t beat the prices that dollar stores offer. And at $99 each year, Prime is not feasible for those on a tight budget.
Though Amazon can deliver auto parts quickly and affordably, they don’t have the connections to dealerships that auto part companies like AutoZone have. Auto part shoppers also prefer the expertise provided by dedicated auto part retailers, which Amazon can’t match.
While some home shoppers are willing to buy furniture online without seeing it in person, others prefer home furnishing stores that allow them to get a better sense of how a couch or dresser might look in their home.