In 1998, Mikhail Goncharov was inspired by the immense popularity of McDonald’s in his home country and decided to start a fast-food chain of his own: Teremok, serving Russian classics instead of burgers and fries.
Goncharov, who is CEO of the chain, adapted his mother’s recipes for Teremok’s menu, featuring blinys, soups, and kasha. Today, there are more than 300 Teremok locations in Russia.
In the last year, two Teremok locations have opened in New York City as the chain plants a flag on American soil.
We stopped by the nearest Teremok to see if the Russian chain could compete with the hegemony of American classics like the Big Mac and the Crunchwrap Supreme.
This Teremok is one of two locations in New York and is located at 6th Avenue and 16th Street.
Inside, the atmosphere is familiar; the typical, minimal fast-casual vibes of white tile, blond wood, and a pop of color.
Teremok is all about promoting its heritage. For those who aren’t familiar with Russian cuisine and terminology, there are numerous posters on the walls explaining what you’re ordering.