The founder of Papa John’s pizza, John Schnatter, got heated about the NFL players kneeling during a conference call with investors Wednesday. By the very next day, there were calls from the alt-right to make that the official pizza of white supremacists.

It was the Daily Stormer that first embraced the brand and if things go the way they usually do, that means that it really will be their official pizza.

Schnatter is now re-evaluating the relationship between his company and the NFL. While he wasn’t pleased that NFL ratings were down this year, his biggest problem seemed to stem from players kneeling during the anthem.

“The NFL has hurt us by not resolving the current debacle to the players’ and owners’ satisfaction,” Schnatter stated, before adding, “The NFL has hurt Papa John’s shareholders.”

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Papa John’s has been the official pizza of the NFL since 2010. Schnatter thinks that his stock dropping 24 percent is the fault of NFL Commissioner Roger Goodell’s inability to stop players from kneeling to protest the way police too often shoot and kill black people.

“Leadership starts at the top, and this is an example of poor leadership,” said Schnatter, who donated some of his own money to Donald Trump’s presidential campaign.

Papa John’s is not going to air any ads during games this season.

“This is great,” penned Adrian Sol at The Daily Stormer. The website is a platform for racists to complain about the NFL having too many black people in it, they call it the “Negro Felon League.”

“This might be the first time ever in modern history that a major institution is going to be completely destroyed explicitly because of public outrage over their anti-White agenda,” Sol wrote after stating that the pizza company was punishing the NFL for not stopping black dissent.

“Papa John: Official pizza of the alt-right?” He asked.

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